Podcast Location:
Download it here [file size: 44 MB]
Categories:
Media & Entertainment Law
IT, Technology & Telecoms
Consumer Law
Sports Law
CPD Points:
Up to 1 point. details »

Due to the difference in guidelines between the SRA and the Bar Standards Board, CPD points are awarded differently for Solicitors, Barristers and Legal Executives:

Regulated by the Solicitors Regulation Authority:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Regulated by the Bar Standards Board:
Listen and pass the quiz: Gain 1 accredited CPD point (60 minutes)

Regulated by ILEX:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Cost:
  • FREE
Length:
30 minutes of audio
(+ optional 5 minute online quiz)
Plays on Computer:
Yes Downloadable as MP3:    Yes
Contributor(s):
Course Aims:

This CPDcast aims to ensure that legal practitioners are familiar with the use of non-paid for advertising on social media, including its potential pitfalls and how to avoid falling foul of the relevant regulatory authorities.

Outcomes:
After completing the course you will:
  • Understand why the use of non paid-for advertisement on social media is an issue that needs consideration;
  • Be aware of the approach that the UK regulators take to non paid-for advertising on social media;
  • Know about the FTC’s guidance to online advertising in the US;
  • Understand how the Advertising Standards Authority has approached complaints in relation to non paid-for advertising on Twitter;
  • Be aware of the differing approaches of the US and UK regulators in respect of advertising on social media;
  • Know the approach that the ASA took to the “Watch Daddy Cook” online competition.
Level:
Intermediate Difficulty: 3 of 5
Classification:
Case Update
Legal Principles
Practical Guide
Sources and References:
Tags:

In this CPDcast, Laura Scaife, an Associate at Addleshaw Goddard, looks at the use of advertising on social media platforms, such as Twitter and Facebook. Laura focuses on the fundamental issues surrounding the use of non-paid for advertising online, in addition to analysing the contrasting approaches that the UK and US regulators take to such advertising. Laura also looks at the recent Advertising Standards Authority’s response to the complaint made against a company called Watch Daddy Cook.

This course (podcast plus test) is accredited with 1 CPD hour for barristers at the Bar of England and Wales.

This course (podcast plus test) is accredited with 1 CPD point (0.5 for the podcast and 0.5 for completion of the test) for solicitors and legal professionals.

Podcast Length: 31:59

Date Recorded: 11th June 2015

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