Don't Fall at the First Hurdle: Olympic Marketing and Advertising Strategies
- Podcast Location:
- Download it here [file size: 19.1 MB]
- Categories:
-
Media Law and Entertainment
- CPD Points:
- Up to 1 point. details »
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- a) £69+VAT for this CPDcast only
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- Length:
- 30 minutes of audio
(+ optional 5 minute online quiz) - Plays on Computer:
- Yes Downloadable as MP3: Yes
- Contributor(s):
- Course Aims:
This podcast aims to examine the ways in which marketing teams could be caught out by legislation which has been put in place to prevent non-sponsors from gaining advantage by suggesting links with the London Olympic Games. Issues relating to individual athletes sponsored by non-Olympic sponsors will also be discussed.
- Outcomes:
- After completing the course you will:
- Know what rights of association with the Olympics there are;
- Understand when these rights will be infringed;
- Know what defences are available;
- Understand the restrictions on individual athletes who are sponsored by non-Olympic sponsors;
- Know the other intellectual property rights issues that may be involved when Olympic references are made.
- Level:
- Beginner
- Sources and References:
-
- Olympic Symbol etc. (Protection_ Act 1995;
- London Olympic Games and Paralympics Act 2006;
- Advertising and Street Trading Regulations.
In this CPDcast Rachel Montagnon from Herbert Smith explains how to plan Olympic marketing and advertising strategies that avoid conflicting with the London Organising Committee.
podcast added 16/07/2010
Podcast last reviewed: 2012-01-30
