Behavioural Targeting in Online Advertising
- Podcast Location:
- Download it here [file size: 22.2 MB]
- Categories:
-
Information Law
- CPD Points:
- Up to 1 point. details »
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Regulated by the Solicitors Regulation Authority:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)
Regulated by the Bar Standards Board:
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Regulated by ILEX:
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- Cost:
- a) £65+VAT for this CPDcast only
- b) £299+VAT for unlimited access to all of our podcasts. details »
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- Length:
- 30 minutes of audio
(+ optional 5 minute online quiz) - Plays on Computer:
- Yes Downloadable as MP3: Yes
- Contributor(s):
- Course Aims:
This podcast is aimed at practitioners interested in advertising that targets online behaviour and the legal framework regulating it. The podcast explains what behavioural targeting is, how it works and how it is controlled. It also considers the role the website, ad network and the advertiser plays in the process.
- Outcomes:
- After completing the course you will:
- Know what behavioural advertising is and why websites use it;
- Understand how behavioural advertising is controlled;
- Be aware of the role of the website publisher;
- Be aware of the role of the ad network and advertiser;
- Understand the legal framework concerning this area.
- Level:
- Specialist
- Classification:
-
Legal Principles
Legislative Updates
- Sources and References:
-
- Data Protection Directive (95/46/EC);
- The EU Cookie Directive 2009/136;
- Privacy & Electronic Communications (E-Privacy) Directive (2002/58).
In this podcast Phil Lee from Field Fisher Waterhouse discusses online behavioural advertising and the current legislation in place to regulate it.
Podcast added: 01/08/11. Practitioners should be aware that since the recording of this podcast, new laws have subsequently come into effect in the United Kingdom. This has not affected the applicability and relevance of the principles discussed herein.
