Podcast Location:
Download it here [file size: 29.3 MB]
Categories:
Practice Management, Marketing & Skills
CPD Points:
Up to 0.5 points. details »

Due to the difference in guidelines between the SRA and the Bar Standards Board, CPD points are awarded differently for Solicitors, Barristers and Legal Executives:

Regulated by the Solicitors Regulation Authority:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Regulated by the Bar Standards Board:
Listen and pass the quiz: Gain 1 accredited CPD point (60 minutes)

Regulated by ILEX:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Cost:
  • FREE
Length:
30 minutes of audio
Plays on Computer:
Yes Downloadable as MP3:    Yes
Contributor(s):
Course Aims:

This podcast ams to give the listener an overview of the importance of legal directories in the market by looking at how they are used by general counsel and what effect directory performance has on a firm's reputation. It gives the listener tips on what directories look for and which guides to target depending on the required result. Finally, this podcast aims to give listeners an idea of what makes a really strong submission and how to avoid the submission process taking up all you time and marketing budget.

THIS CPDCAST IS NOT ACCREDITED BY THE BAR STANDARDS BOARD

Outcomes:
After completing the course you will:
  • Appreciate the importance of directories in the legal market;
  • Understand how directories are used by global counsel, barristers and solicitors;
  • Be aware of the effect directory performance has on reputation;
  • Know what the directories are looking for;
  • Know which guides to target;
  • Understand what goes into a successful submission;
  • Be aware of how to save time and cost in the directory process.
Level:
General Interest Difficulty: 2 of 5
Classification:
Market Update / Hot Topic
Soft Skills
Sources and References:
  • There are no references for this CPDcast.
Tags:

This podcast is the first of a two-part practice management and marketing CPDcast series on the legal directories and how to use them to your advantage. In this part, Lloyd Pearson, a consultant to some of the world's top law firms, discusses the importance of legal directories and which directories should be targeted by law firms to achieve the maximum impact on the marketplace. This podcast also gives useful tips on how to put together a successful directory submission. THIS CPDCAST IS NOT ACCREDITED BY THE BAR STANDARDS BOARD

Podcast last reviewed: 2012-05-28

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