Podcast Location:
Download it here [file size: 20.3 MB]
Categories:
Information & Data Protection Law
CPD Points:
Up to 1 point. details »

Due to the difference in guidelines between the SRA and the Bar Standards Board, CPD points are awarded differently for Solicitors, Barristers and Legal Executives:

Regulated by the Solicitors Regulation Authority:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Regulated by the Bar Standards Board:
Listen and pass the quiz: Gain 1 accredited CPD point (60 minutes)

Regulated by ILEX:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Cost:
  • FREE
Length:
30 minutes of audio
(+ optional 5 minute online quiz)
Plays on Computer:
Yes Downloadable as MP3:    Yes
Contributor(s):
Course Aims:

This two part CPDcast aims to provide an overview of the way data protection affects direct marketing strategies. In part one, the podcast looks at the relevant legislation in this area.

Outcomes:
After completing the course you will:
  • Know the provisions of the Data Protection Act 1998 which are relevant to direct marketing ;
  • Understand how these provisions impact on the conduct of marketers ;
  • Understand the content of the Privacy & Electronic Communications (EC Directive) Regulations and how this affects direct marketing.
Level:
General Interest Difficulty: 2 of 5
Classification:
Practical Guide
Sources and References:
  • Data Protection Act 1998;
  • Electronic Communications Privacy Directive (Directive 2002/58/EC);
  • Privacy & Electronic Communications (EC Directive) Regulations 2003;
  • British Gas Trading Limited v the Data Protection Commissioner DA98 3/49/2;
  • Innovations (Mail Order) Limited v Data Protection Registrar Case DA/9231/49/1.

In this two part CPDcast series, Elizabeth Upton, an associate from Bird & Bird, considers the impact of data protection on direct marketing. In part one she examines the legal framework for this area, looking at the provisions of the Data Protection Act 1998 which are of particular relevance to direct marketing and the Privacy & Electronic Communications (EC Directive) Regulations. In part two, Elizabeth discusses other codes of practice which marketers should be aware of, recent important cases from the Advertising Standards Authority and the 2009 changes to the E-Privacy Directive.

podcast added 14/05/2010

Podcast last reviewed: 2012-02-27

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