Marketing and E-Privacy - Part 2
- Podcast Location:
- Download it here [file size: 21.4 MB]
- Categories:
-
Information Law
- CPD Points:
- Up to 1 point. details »
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Listen and pass the quiz: Gain 1 CPD point (60 minutes)
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- Length:
- 30 minutes of audio
(+ optional 5 minute online quiz) - Plays on Computer:
- Yes Downloadable as MP3: Yes
- Contributor(s):
- Course Aims:
This two part CPDcast aims to provide an overview of the way data protection affects direct marketing strategies. In part two, the podcast examines other codes of practice which marketers must adhere to, recent cases in this area and the changes to the E-Privacy Directive which were adopted by the European Commission in 2009.
- Outcomes:
- After completing the course you will:
- Understand what other codes of practice marketers should be aware of ;
- Know what to take away from recent cases in this area;
- Understand the changes made to the E-Privacy Directive by the European Commission in 2009.
- Level:
- General Interest
- Classification:
-
Practical Guide
- Sources and References:
-
- Privacy & Electronic Communications (EC Directive);
- Regulations 2003 FEDMA Code of Practice Direct Marketing;
- Association Code of Practice Phonepay Plus Code of Practice.
In this two part CPDcast series, Elizabeth Upton, an associate from Bird & Bird, considers the impact of data protection on direct marketing. In part one she examines the legal framework for this area, looking at the provisions of the Data Protection Act 1998 which are of particular relevance to direct marketing and the Privacy & Electronic Communications (EC Directive) Regulations. In part two, Elizabeth discusses other codes of practice which marketers should be aware of, recent important cases from the Advertising Standards Authority and the 2009 changes to the E-Privacy Directive.
podcast added 14/05/2010
Podcast last reviewed: 2012-02-27
