Podcast Location:
Download it here [file size: 24.6 MB]
Categories:
Practice Management, Marketing & Skills
CPD Points:
Up to 1 point. details »

Due to the difference in guidelines between the SRA and the Bar Standards Board, CPD points are awarded differently for Solicitors, Barristers and Legal Executives:

Regulated by the Solicitors Regulation Authority:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Regulated by the Bar Standards Board:
Listen and pass the quiz: Gain 1 accredited CPD point (60 minutes)

Regulated by ILEX:
Listen and pass the quiz: Gain 1 CPD point (60 minutes)
Listen only, gain ½ a CPD point (30 minutes)

Cost:
  • FREE
Length:
30 minutes of audio
(+ optional 5 minute online quiz)
Plays on Computer:
Yes Downloadable as MP3:    Yes
Contributor(s):
Course Aims:

This podcast is aimed at high street practitioners who are looking to improve their marketing to win new business and retain existing clients. It is therefore suitable for solicitors of all levels of experience.

THIS CPDCAST IS NOT ACCREDITED BY THE BAR STANDARDS BOARD

Outcomes:
After completing the course you will:
  • Have received an introduction to internet marketing and how it could benefit your firm;
  • Understand the ways to use Google and other search engines to win new business through PPC and SEO;
  • Have gained tips on how to maximise the effect of your offline advertisements;
  • Understand the common marketing mistakes made by law firms and how to improve your marketing by taking simple steps.
Level:
Intermediate Difficulty: 3 of 5
Sources and References:
  • There are no references for this CPDcast.

This CPDcast is the second half of our interview with Nick Jervis, a legal marketing consultant. In this part, we discuss the opportunities available for high street firms to grow their business through the internet and Nick gives an introduction to the different types of relevant internet marketing. We then move on to discuss ways to improve more traditional forms of advertising, such as adverts in the local press. Finally, Nick gives his 'top tips' for firms to cost effectively win new business.

Podcast Added: 23/9/2008

THIS CPDCAST IS NOT ACCREDITED BY THE BAR STANDARDS BOARD

Podcast last reviewed: 2011-09-26

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